POPAI University On The Road
May 7, 2015
8:00 AM - 12:00 PM
The Old Mill Road | Toronto, Canada
Winning the War on Shelf: Successful ROI Strategies for the Canadian Retail Landscape
$125 POPAI Member
$200 POPAI Non-Member
No refunds will be given if you are registered and not able to attend the day of
POPAI Canada University On The Road is a half-day program aimed to those who are interested in understanding the Canadian retail market and learning Canadian shopper trends.
Join us as we hear from John Torella, Adrian Pynenburg, Don Mayo on Thursday, May 7th! Look below at all of the event's details.
If you are currently enrolled in the MaRC certification program, you will receive 2 credits. If you don't know about MaRC, click here.
More and more retail success is about being unique, different, and special. If you are not differentiated, you are a commodity and interchangeable. Relevant differentiation is the world of retail Branding and the world of retail Branding is John Torella’s world. With over three decades of experience with some of the world’s most successful Brands—Liquor Control Board of Ontario (LCBO), Mark’s, Holt Renfrew, Harry Rosen, Sobeys—John brings a sense of trust and confidence. His credibility is enhanced by his books: Evolution of Retail Marketing, re|Think Retail Branding, Whole-being Retail Branding, and Stop Talking Start Doing Retail Branding. John is a graduate of the Kellogg Graduate School of Management Communications Strategy program, the Brand Value program at Harvard Business School and Tuck School program on Strategic Brand Management. His quest for thought leadership in retail Branding enables him to be a trusted advisor to his clients. In 2006, John was awarded the Lifetime Achievement Award from the Canadian Marketing Association (CMA) for his contribution to Canadian marketing and in 2012 was the recipient of Honorary Life Membership to the CMA for his outstanding service and contributions.
Before joining Connect Oasis, Pynenburg served as Principal and EVP at Storeimage and was founder and President of Next Market. Working closely with some of the world’s largest retail organizations, Adrian led teams in the development of in-store design, display and communication solutions. Through a constantly shifting business environment, the focus was always on creating distinct customer experiences that increase loyalty, satisfaction and sales. Notable clients include: A&P, Albertsons, Staples, and Dollar Tree.
In addition to having extensive corporate presentation experience, Adrian is a respected college and university lecturer on a variety of retail topics.
Connie Pollex, Education Manager
For Questions please contact