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POPAI University Toronto

November 5, 2015

8:00 AM - 12:00 PM

Toronto, Canada


$125 (CAD) POPAI Member

$175 (CAD) POPAI Non-Member

No refunds will be given if you are registered and not able to attend the day of

Registration Close 11/5, may register at door


For directions, click here
*A complimentary parking pass is available to print right here

POPAI Canada University is a half-day program aimed to those who are interested in understanding the Canadian retail market and learning Canadian shopper trends.

This year's theme is: Retail Innovation, Not Just What’s New, But What’s Next! Come learn about the latest innovation from one of Canada’s oldest most popular retailers, how they are changing things up and introducing new products, new tech and new layouts, all to engage and capture their consumers imagination and loyalty.

If you are currently enrolled in the MaRC certification program, you will receive 2 credits. If you don't know about MaRC, click here.



  • 8:00 AM - 8:20 AM | Registration & Buffet Breakfast
  • 8:40 AM - 9:30 AM | Carolyn Torbay + Shirley Morassutti-Horvat POP Design & Production - Canadian Tire Corporation Innovations
  • 9:30 AM - 9:40 AM | POPAI & A.R.E Upcoming Events
  • 9:40 AM - 10:30 AM | Chris Thorne 8 Habits of Highly Successful POS
  • 10:30 AM -10:45 AM | Morning Break
  • 10:45 AM - 11:00 AM | POPAI Research & Education
  • 11:00 AM - 12:00 PM | Simon Lauzier Building a Retail Brand

Simon Lauzier
Founder, Laust Labs
Simon Lauzier is the founder of Laust Labs: a small firm of full-stack operators whose mission is to help retailers tackle innovation in practical, feasible and affordable ways. He and his firm support the creation, delivery and management of innovative consumer experiences.

It is no doubt that Simon’s rich retail background lends to his firm’s exceptional capacity to support this practical innovation process. Prior to launching his firm, Simon led the ALDO Group’s “Store of the future” initiative. He quickly came to realize that there was a gap among the industry leaders around him. The modern retail world was lacking well-rounded leaders who could navigate across multiple business units to perfect and implement their visions for the future, from conception through implementation.

Simon has a profound passion for commerce, in all its facets. He understands that sales, operations, human resources, eCommerce, customer service, supply chain, distribution, buying, finance and marketing must all be leveraged to achieve substantial results.

Thanks to his down-to-earth strategic approach, unique skillset and flawless executional range, Simon is known for his ability to improve results by changing how organizations deal with internal and external customers in the context of technology and innovative processes.
Carolyn Torbay
Associate Vice President of Design and Renewal | Canadian Tire Corporation
In her current role, Carolyn champions the ongoing renewal of the Canadian Tire retail store environment. Her primary focus is to deliver high impact store design projects, including the overall store environment, fixtures and décor.

Canadian Tire has a history of leadership as it relates to store design and concept delivery and Carolyn’s primary responsibility is to shape the vision of the in-store shopping experience for one of Canada’s most iconic and beloved brands.
Chris Thorne
VP Consulting | Gfk
Chris has over 20 years experience in marketing research and management consulting in a wide range of sectors including CPG, telecom, entertainment, toys and airline/travel services. Maintaining a parallel career as lecturer in brand management at both York and Wilfred Laurier universities, he is a published author on branding and customer relationship management.

Chris has extensive experience in consumer packaged goods research, including beverage alcohol, carbonated soft drinks, water enhancers and bottle water. Chris has extensive experience in both brand research and innovation projects, conducting usage and attitude studies, brand trackers, concept and positioning tests, packaging and pricing research.

Chris holds an MBA from the Schulich School of Business at York University.




Connie Pollex, Education Manager

For Questions please contact