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POPAI University On The Road

November 2015

8:00 AM - 12:00 PM

Toronto, Canada


$125 POPAI Member

$200 POPAI Non-Member

No refunds will be given if you are registered and not able to attend the day of



The Old Mill
21 Old Mill Rd
Toronto, ON M8X 1G5

For directions, click here
*A complimentary parking pass is available to print right here

POPAI Canada University On The Road is a half-day program aimed to those who are interested in understanding the Canadian retail market and learning Canadian shopper trends.

The agenda for the November event is to come, but take a look below to see what we did in May.

If you are currently enrolled in the MaRC certification program, you will receive 2 credits. If you don't know about MaRC, click here.



  • 8:00 AM - 8:20 AM | Registration & Buffet Breakfast
  • 8:30 AM - 9:20 AM | Evolution of Retail

    John Torella, JC Williams Group

  • 9:35 AM - 10:25 AM | Measuring and Managing Merchandising Compliance in a Digital Age

    Adrian Pynenburg,Connect Oasis
  • 10:40 AM - 11:30 AM | ROI Strategies for the Canadian Retail Landscape – Fresh April 2015 Consumer Insight Study

    Don Mayo, IMI International

    The digital evolution/revolution is upon us and we must embrace and understand how to optimize ROI in the new media world at retail. While embracing change, brands/retailers and marketers must also avoid the NOISE of ‘CF – Cheaper Faster’ and ‘Big Data’, and embrace through knowing a) what works today b) what pays out today c) the real world performance facts – you may be surprised d) the focus on ‘better’ with ‘cheaper faster’ and e) a focus on ‘great insight’ not ‘big data’.
  • 11:30 AM -12:00 PM | Wrap Up & Updates


John Torella
Senior Partner and Senior Consultant, J.C. Williams Group
“We all got our start in business in retail. We’re retailers from way back, so we have the benefit of long-term experience and knowledge, which we constantly use when processing the ever-changing flow of information out there.” – John T.

More and more retail success is about being unique, different, and special. If you are not differentiated, you are a commodity and interchangeable. Relevant differentiation is the world of retail Branding and the world of retail Branding is John Torella’s world. With over three decades of experience with some of the world’s most successful Brands—Liquor Control Board of Ontario (LCBO), Mark’s, Holt Renfrew, Harry Rosen, Sobeys—John brings a sense of trust and confidence. His credibility is enhanced by his books: Evolution of Retail Marketing, re|Think Retail Branding, Whole-being Retail Branding, and Stop Talking Start Doing Retail Branding. John is a graduate of the Kellogg Graduate School of Management Communications Strategy program, the Brand Value program at Harvard Business School and Tuck School program on Strategic Brand Management. His quest for thought leadership in retail Branding enables him to be a trusted advisor to his clients. In 2006, John was awarded the Lifetime Achievement Award from the Canadian Marketing Association (CMA) for his contribution to Canadian marketing and in 2012 was the recipient of Honorary Life Membership to the CMA for his outstanding service and contributions.
Adrian Pynenburg
Principal, Connect Oasis
Adrian Pynenburg is Principal at Connect Oasis, a Retail Technology company focused on helping Retailers and Brand Marketers gain visibility and intelligence across retail chains. Working with clients ranging from Home Depot, Staples and Home Hardware, the Connect Oasis solution enhances merchandising efforts and overall in-store experience by collecting and sharing meaningful field data. Pynenburg embraces technology as a key component in driving better measurement, decision making and accelerating program execution. A creative problem solver and strategic thinker, Adrian has earned a reputation as an innovative leader in branding, retail design, merchandising, product development and implementation.  

Before joining Connect Oasis, Pynenburg served as Principal and EVP at Storeimage and was founder and President of Next Market. Working closely with some of the world’s largest retail organizations, Adrian led teams in the development of in-store design, display and communication solutions. Through a constantly shifting business environment, the focus was always on creating distinct customer experiences that increase loyalty, satisfaction and sales. Notable clients include: A&P, Albertsons, Staples, and Dollar Tree.  

In addition to having extensive corporate presentation experience, Adrian is a respected college and university lecturer on a variety of retail topics.
Don Mayo
Managing Partner, Global, IMI International
Don Mayo started with IMI International in 1985 and developed and implemented a ROI optimization system around the world. Don has been involved with the evaluation and optimization of marketing activations in 80 categories in 15 countries and has experience from the largest worldwide marketing campaigns and events to grassroots marketing in towns with fewer than 1,000 people. Don has personally assisted in IMI International compiling a proprietary database of over to 12,000 marketing activations relating to ‘optimizing the impact and ROI’ of the marketing program.




Connie Pollex, Education Manager

For Questions please contact